28 Sep 2018

It used to be that the only people who were focused on branding were technology experts, large corporations, and celebrities. However, that isn’t the case today. With so many people flocking to the Internet and social media, professional brands are the foundation of success.

As a bankruptcy attorney, you have to remain true to your values and your foundation when delivering services and overall customer experiences. Your brand is a great opportunity to convey this.

To help you gain more clients and leverage your brand, here are a few things you can do to take advantage of branding for your bankruptcy firm.

Work to become the best you that you can be.

No one should settle for just being okay. Make it your priority to become the best person and bankruptcy attorney you can be. Be proud of yourself and your practice. Don’t simply go off of what the competition is doing. You have to create your own agenda and share it with your customers and employees. Stand up for what you believe in. Be confident and authentic. Customers love someone who is authentic and realistic especially when going through the emotional process of bankruptcy.

Think about all of the different ways you can highlight your firm’s personality.

Take a moment and look at things like your logo, website, brochures, colors, and social media profiles. Are they all cohesive? Do they each represent your brand? If there are some that could use a little boost to make them stand out in a crowd, now is the time to do it. Collaborate with other team members and discuss new ideas that can help create a memorable experience for your clients.

Be open to new ideas. Innovation is where it’s at.

Reflect on the world around you. Check out some of the different competitors. You can learn valuable lessons by observing those around you. Don’t stop there. Take things to the next level by looking at some of the other industries around you. Don’t limit yourself to your competitors. Even though you might not realize it, there are a lot of things you can learn from looking at a bank, accounting firm, or even a large retail store. Inspiration is everywhere!

Watch how others talk about their services, themselves, their employees, and how they interact with others. What methods and key terms are they using? How passionate are they about helping their customers? As a bankruptcy attorney, this is a great opportunity to make you and your firm stand out. What do you stand for and how is that communicated to potential and existing clients? Try taking everything you learned and putting it into action today. Implementing even one or two new ideas for your firm can go a long way in boosting your brand.

Get your employees onboard with the process.

Think about the assets that your employees bring to your law firm. You want to make sure you are taking advantage of all the brand ambassadors you have in your midst and showcasing your diversity. Employees on the frontlines offer great insights. Remember, your firm’s brand is made up of all its parts including your most valuable assets – your employees.

Give your message a reboot.

Oftentimes, people don’t stop and think about their brand. In the eyes of many, it may simply be viewed as a logo and they just leave it be. If that is the case, you might want to rethink your strategy and give your brand a much-needed revamp. Think of it as a living representation of you and your firm that’s constantly evolving.

Take a look at your logo. Did you know the color red activates your pituitary gland, which increases your heart rate? Do you want to give potential clients that are already worrying about their finances this feeling? On the other hand, the color blue is perceived as trustworthy and has a calming effect. How do you think potential clients would react to that? Perhaps there are more colors you can incorporate into your brand or you should rethink them entirely based on the emotions they evoke.

When was the last time you went through and updated all of the headers on your website? Do you have a social media presence? What about mission and vision statements? All of these things should come together and form an accurate depiction of your brand. Take some time to go through everything and revamp your brand to make sure it is in alignment with your services. Communicating with your customers will help keep them engaged and coming back for more.

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